Find your next employee online




If you are looking for A new employee then look no further. The internet is your oyster. I am here to let you know about the world of blogging and social media and how you can use it to find your next employee.

We have talked about how we can use social media charitably, and how dark social media isn’t all bad for your business, and now I am trying to convince you that social media is a pool of qualified untouched talent.. yes.


Social media doesn’t just include your average Facebook, Instagram or Twitter profile in a growing market there are alternatives LinkedIn being the most popular but not the only Search Engine Journal lists 8 alternatives for the online professional and Networker,  the online options for employee hunting are endless.

Go Gulf state that two in five employers already use social media to screen candidates, they are screening for;

  • Professionalism and social conduct
  • If the candidate will fit with the company culture
  • Learn more about the candidates qualificationsSome of the things we look for to hire someone;
  • Wide variety of interests
  • professional image
  • Communication skills

Using this criteria why couldn’t we use social media and web search to find an employee, forget your average profiles and dig into this little gem. Blogging now if you are here you obviously know about the blogging world and what a world it is, you could find your future employee and tips on almost anything from some blogger somewhere.

Blogging is a skill, writing ideas and communicating them coherently, while engaging with an audience that can grow or shrink at any time is a persistently adapting skill. Should an employer stumble upon my blog they would have a glimpse at my personality, my interests, my writing style, my ability to communicate, they can gauge all the things Go Gulf listed that they screen for, all in one convenient little spot on the web.

I am not saying dive into the diamond mine that is blogging, you will certainly find some coal among those diamonds. What I am saying is brands and businesses can easily search for blogs in their field and find a million potential candidates, they can screen them and then contact them directly and organise meetings, it is a more efficient process and you already have a small or large glimpse of what the candidate can create and add to your organisation, business or brand.

Next time you have that opening do a little Google search and see if you can find your companies diamond, in the blogging and social media savvy world.





5 Reasons dark social can help your business



Dark social is, forms of social media traffic that cannot be traced such as messaging on Facebook messenger or whatsapp and emailing. These private messaging apps are becoming more popular. 95% of people in Australia use these untraceable means of communication.

So what does this mean for your business?

Well dark social isn’t traceable by analytic programs used to measure social media success which makes it harder to accurately know how much traffic is coming in to your website via private referral. We all know word of mouth and personal recommendations are effective marketing tools. If people are moving away from talking about your brand in public forums you will no longer have access to what their saying.

And if you’re beginning to regret your social media tactics great let that feed your trip to the dark side.. follow me if you dare to learn the 5 reasons I think dark social is beneficial for business.

  1. it is not completely untraceable HA sucked in consumers… no but really you can track copy and paste type links to your website and these are the most commonly used when something has been shared via dark social. this website states that long or shortened slugs can help you in detecting these types of visits through your analytical software if someone lands on a specific page with quite a large name you can safely assume it was a copy paste link that got them there, I don’t know about you but I wouldn’t be typing but hey I’ll just use the force.. This for business’s means you just have to get savvy with the analytics your using.
  2. Word of mouth has always been around and you’ve never been able to control it ? realistically that is all this is using private means of communication with other people and its been around for years so it isn’t that scary, especially for business you can get some wonderful boosts if one person has a good experience on the flip side if your customer service is shitty you know 5o of my friends have heard about it.
  3. Public sharing and social media will not become obsolete, these platforms rise and fall and follow specific trends, keep a social media “expert” on hand at all times to monitor the ebb and flow of the web.
  4. Even elements of dark social are available to advertisements and products, snap chat recently changed its layout and although messaging and pictures are still private “dark social” there is a public component of stories and the discover section devoted to news, brands such as WWE and Buzzfeed you can still advertise through dark social media.
  5. You have to get creative, have some fun create something different have a chance to make your brand or product stand out in the sea of products being shoved in consumers faces, it gives you the chance to lead the pack and create something new.

I hope these tips have light the dark fire in your business and you can happily join us on the dark side.

Use your social media charitably

social media e-xperience


If you’re a non for profit social media is your wave to ride, or your ship to wreck. Don’t stress I am here to help you boost the ways you use your social media platforms.

Buffer app found that 97% of non for profit organisations are on Facebook though they don’t rate it as one of their important social media platforms.

This could be due to the fact that these organisations use donations as their target and identification of social media effectiveness. However social platforms such as Twitter and Facebook have donation capabilities for organisations to garner more support globally.


twitter-revenue-model Tweet to donate is a new feature on twitter to allow people from all over the world to use paypal and donate to your organisation making twitter more beneficial for non for profit organisations, Facebook also offers a donate now option on organisations pages.


Before we create the perfect hashtag 

  • Know your organisations goals and objectives do they want to get donations, or share information
  • Then create a social media strategy Steven Shattuck says non for profits should use  Appreciation, Advocacy and Appeals as their strategy.
  • have transparent policies regarding engagement, to monitor and have something clear to point back to
  • Keep up to date with new tools such as tweet to donate, Facebook now offers categories in its new update, if you keep up to date you can creatively find ways to use these tools.

Christmas spirit 

Over christmas I got the chance to join an appeal to help a beautiful single mother who was struggling and no services had anything left to assist her so a colleague took to Facebook and reached out to the community who all responded rapidly, there were so many messages of support that lead to donations for a struggling family at the hardest time, if it wasn’t for our Facebook community we never could of reached all those people to get assistance and to thank them and show them the outcome. It was a beautiful moment watching all these people pour support into a cause that obviously touched their hearts during the jolly season. Communities can now reach even beyond your local area, some causes go viral all over the world for example the ice bucket challenge.

social media has changed the game for interaction and engagement but that doesn’t mean it can’t be useful to your charity or non for profit, it can up your game and allow you to connect with people who share the same mission as your organisation, connecting with people is what we do after all 🙂

so create your social media presence xx