If you’re a non for profit social media is your wave to ride, or your ship to wreck. Don’t stress I am here to help you boost the ways you use your social media platforms.
Buffer app found that 97% of non for profit organisations are on Facebook though they don’t rate it as one of their important social media platforms.
This could be due to the fact that these organisations use donations as their target and identification of social media effectiveness. However social platforms such as Twitter and Facebook have donation capabilities for organisations to garner more support globally.
Tweet to donate is a new feature on twitter to allow people from all over the world to use paypal and donate to your organisation making twitter more beneficial for non for profit organisations, Facebook also offers a donate now option on organisations pages.
Before we create the perfect hashtag
- Know your organisations goals and objectives do they want to get donations, or share information
- Then create a social media strategy Steven Shattuck says non for profits should use Appreciation, Advocacy and Appeals as their strategy.
- have transparent policies regarding engagement, to monitor and have something clear to point back to
- Keep up to date with new tools such as tweet to donate, Facebook now offers categories in its new update, if you keep up to date you can creatively find ways to use these tools.
Over christmas I got the chance to join an appeal to help a beautiful single mother who was struggling and no services had anything left to assist her so a colleague took to Facebook and reached out to the community who all responded rapidly, there were so many messages of support that lead to donations for a struggling family at the hardest time, if it wasn’t for our Facebook community we never could of reached all those people to get assistance and to thank them and show them the outcome. It was a beautiful moment watching all these people pour support into a cause that obviously touched their hearts during the jolly season. Communities can now reach even beyond your local area, some causes go viral all over the world for example the ice bucket challenge.
social media has changed the game for interaction and engagement but that doesn’t mean it can’t be useful to your charity or non for profit, it can up your game and allow you to connect with people who share the same mission as your organisation, connecting with people is what we do after all 🙂
so create your social media presence xx